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Nickmercs Takes Dead Aim At Flagsticks, Fairway Fashion And Wii Golf


Buff gaming star Nick “Nickmercs” Kolcheff, the Scotty Scheffler of first- and third-person streaming content, has signed on. A deal worth $10 million With Twitch competitor Kick last fall. A virtual Rambo with the real physique of a Greco-Roman wrestler came in at No. 39 in Forbes’ 2023 rankings. Top creators The list is topped by Jimmy Donaldson (aka Mr. Best).

What’s less known about Kolcheff is that he was targeting greens and aiming fatally on pin flags long before he had opponents crying for a medic in the Gears of War 2outperforming the competition in fortnite Battle Royales and putting players in the dirt Call of Duty: Warzone.

Kolcheff’s grandparents belonged to the Grosse Ile Golf & Country Club, and when they were growing up, whenever school was out for an extended break, at his parents’ request, he would often have a good time walking around the Donald Ross design with Grandma and Grandpa.

“I got some private lessons from the coach and they put me in tournaments. All it takes is a couple of good shots and a nice long putt and that’s kind of fun,” Koltchev said. Then the hook fell.”

“I love golf. I think it’s a great game. It’s hard, it’s challenging and it’s very rewarding, and I know a lot of people in my community play this heavy game as well. Anytime we talk or discuss it, they get fired up,” he added.

As a fan of the professional game, watching Tiger Woods compete is still exciting, and Max Homa and Bryson DeChambeau are his current favorite Tour players, so he was happy to see them together in the mix at the Masters.

The Mercs host the MFAM Classic, a full-day golf tournament in the fall timed to coincide with the week of TwitchCon that has quickly become a highlight of the annual fan community gathering — the last one being held at TPC Las Vegas.

“We’ve only just started doing it but the feedback and how much fun everyone is having – it’s been the best thing we’ve done yet.”

While his massive barbecues for fans, viewing parties and other events centered around MMA fighting and UFC also rank high on the leaderboard, he says the golf event is simply different.

“It’s a little more formal, you get out there and they’re letting loose and everyone’s having a good time. It’s competitive, you’re drinking with your mates and I’m excited to do another one.”

The venue for the next MFAM Classic has not yet been determined, but his team is currently looking at potential host venues in Nevada, Southern California and the Midwest.

In the meantime, Nickmercs fans can at least dress up in the role. He just dropped a 14-SKU Golf line In collaboration with Under Armour


UAA
consisting of clothing and accessories including a coat, a quarter zipper and an oversized shirt.

“Our partnership with Nick Mercs bridges fitness and gaming, reflecting the passion of today’s young athletes and consumers. It allows UA to connect authentically with Gen Z, including Nick’s engaged followers, while enhancing UA’s product offerings for golf and the versatile athletic look.”

For Kolcheff, he feels there’s a delicate balance at the intersection between gaming and golf, which is why the fit in his drop isn’t too heavy on polo shirts with forward-facing collars and hats.

“The demographic is not 80-year-old grandparents on the golf course, right? It’s for the younger crowd that’s going after it. It would be very strange to drop a really traditional golf collection — even with it being Under Armour. You have to make it speak a little bit to the community.”

He sees many synergies and commonalities between the skills that link games to golf. Success in both games, at their core, boils down to muscle memory and hand-eye coordination. The more you play and practice, the better you get.

“You have to be fast and have quick reflexes, and that’s the same in golf. You have to be fast at times and have a perfect turn on the ball. It has to start from the bottom and end at the top, and you have to be calm,” explained Kolchev. “And calm and collected – you can’t break the concentration.”

As for the current state of Kolcheff’s golf game, sometimes diaper duty takes precedence for a 1-year-old boy. Call of duty And with his other screen time commitments, there’s much less time to take a course. Since he doesn’t play as much as he used to anymore, he’s currently nowhere near zero. He just splurged on new clubs, picked up a new set of Ping Woods and Callaway irons and broke 100 on his last round.

When it comes to golf, the game that resonated most with Kolcheff is Nintendo’s Wii Sports version. For some time now, he’s been feeling the pull of nostalgia about giving classic motion control another whirl, and had an assistant keep track of the defunct system.

“Bro, find me a wii, there’s got to be one on eBay. This guy followed my instructions, but bought a Wii for $900 using the company card. I’m like “Bro, don’t you think you should text me quick to tell me how much it’s going to be before you swipe?” But he passed it on and a $900 Wii showed up on my doorstep.

Wearing his Nostradamus hat, Kolchev predicts that in the distant future, gaming will be at the forefront of live entertainment. He envisions crowded NBA arenas where instead of flesh-and-blood players, players will be the ones directing goals and taking logo shots.

“On the field there’s going to be a giant 3D game that these guys are playing and it’s going to look pretty real because of the technology. I don’t know how you compete with that.”

The precursors could be TGLa technology-packed prime-time television show set to debut in January of 2025 that combines golf simulation from the tee with real chipping and putting.

Kolchev believes the concept, where teams of tour players hit a 3,000-square-foot display and finish holes in a 22,475-square-foot short-game complex with 189 operators and levers that turn the green to change the slope on each hole, could be successful. Very popular with fans.

“There’s a simplicity that I like. On a superficial level golf is a difficult game, so making it simple for new people anyway is something that appeals to me.



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