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Nike’s 2024 Olympic uniforms for Team USA stir online frenzy


Athing Mo, a track and field runner for Team USA, wears a look from Nike's new national kit.

New track and field uniforms for the 2024 Paris Olympics were said to have been designed with athletes in mind, but The Internet doesn’t buy it.

It all started when… Citius MagazineA running magazine has published a first look at the Nike kits that the US track and field team will wear this summer.

Thousands of people and some athletes flocked to the comments section of the post, criticizing the design of the women’s uniform in the photo, which is a blue and red striped leotard with the words “USA” written on it. Those who criticize the look say it is too stingy.

Athletes such as Olympic pole vaulter Katie Moon and former American track and field athlete Lauren Fleischman have weighed in on the issue since the post went viral.

“Take the old USA kit, and make it lower✨,” wrote Willie Bowden, a professional runner, in the comments.

Here’s what to know about the latest controversy, including what Nike is saying.

What does Nike have to say about all this?

Tatiana McFadden, a Paralympic athlete for Team USA, wore a leotard that sparked controversy hours after Nike unveiled the line on Thursday, April 11.

Nike has postponed an investigation into the recent wave of online criticism, citing… condition He wrote about the uniform as their official position on the issue.

The company writes that the uniforms are “the most athlete-informed, data-driven, and visually unified the company has ever produced.” Each collection is inspired by “the distinct identities and diverse communities represented by each country and sport.”

Nike’s goal from the beginning was to give every athlete a voice, creating uniforms that “meet athletes’ desires for choice, comfort and performance.” A goal they say has been achieved in every sport they designed uniforms for, including track and field.

“Nike has designed the Paris 2024 track and field kits to offer athletes a range of silhouettes designed for various athletic disciplines, body types and sizes, prioritizing performance and maximum breathability,” said John Hook, chief innovation officer, who was quoted in the article. .

There are nearly 50 unique track and field uniform options, including new popular uniforms, for both men and women. Athletes will also have the opportunity to choose an outfit or clothing set that best suits their personal style and preferences, Nike wrote.

“I had the opportunity to share feedback and ideas that helped inform the new USATF group,” Anna Cockrell, a track and field athlete, said in a press release. “During testing, this design allowed me to move freely and without distraction, and I love how the look represents Team USA.”

Athletes came out in the comments saying the Olympic uniform was “born from patriarchal forces.”

Queen Harrison Clay was among the many athletes who made the joke in the comments, writing, “Hi @europeanwax Would you like to sponsor Team USA for the upcoming Olympic Games!? Please and thank you.”

Others expressed similar sentiments, with Galen Roberts writing: “This is the model standing still and everything is showing… imagine mid-flight.”

Nike’s Instagram page has been filled with comments over the past few days.

“Shame, shame, shame Nike for treating women like second-class citizens with their Olympic apparel. “Is this the best you can do for women?” Angelo Malifakis books.

Fleishman, a former track and field athlete, She reposted the photo on her page. Writing: “I’m sorry, but show me a WNBA or NWSL team that would enthusiastically support this group. This is for Olympic track and field.”

“Women’s crews have to be in service of the performance, both mentally and physically,” Fleischman said. “If this uniform were truly beneficial to physical performance, men would wear it. This is not an elite track and field athletic kit. This is a uniform born of patriarchal forces that are no longer welcome or needed to highlight women’s sports.”

Other athletes defend the appearance

Olympic pole vaulter Katie Moon is photographed on February 17, 2024 in Albuquerque, New Mexico.

Sinclair Johnson, another runner, had a different opinion.

“These comments really resonated with me 💀, but Nike included a number of us in the gear testing process and I can assure you the bottoms don’t look like this on a real human.”

Moon shared a similar sentiment, writing: “I absolutely love people who stand up for women, but we have at least 20 different uniform combinations to compete with all the tops and bottoms available to us. We have the option of men available to us if we want it.

Munn also said she wouldn’t mind wearing less fabric and exposing more skin.

“I personally like buns because I want a little bit of fabric that clings to me when I’m hot and sweaty (which I’m in for 99% of the meets I compete in),” she said. “The point is, we have a choice of what we wear, and whether we If we feel better in a sack of potatoes or a bathing suit during competitions, we should support independence.





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