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Cincoro Will Join You On Your On Your Summer Travels Thanks To Derek Jeter

Cincoro Tequilathe premium tequila brand co-founded by Michael Jordan, is about to see a major global expansion — thanks in part to MLB Hall of Famer Derek Jeter.

Jeter is among a prominent group of new investors like Serena Williams and Dustin Johnson who are making sure tequila is in your favorite beach clubs, hotels and restaurants wherever your travels take you this summer.

For the traveler who likes to be in the know, that means places like the massive Baha Mar resort in the Bahamas, the see-through Sass Café in Monaco, Bagatelle in St. Tropez, and the Beverly Hills Hotel where the brand is featured in The Polo Bar’s Star on Sunset cocktail – It is a mixture of Cincoro Tequila Blanco, mango, lime, jalapeno and agave.

In a strategic move to fuel its expansion, Cincoro has recruited a new team of heavy hitters to its roster to help with execution. Although the company is not disclosing the amount of the investment, a spokesperson says the new crop of high-profile names putting their money behind the brand brings a wealth of experience, connections, resources and ideas to Cincoro.

“Cincoro for us has always been about making delicious tequila that we wanted to share with our friends. With demand for premium tequilas on the rise globally, expanding our team as we expand globally was the next natural step,” says Emilia Fazzalari, co-founder and CEO of the company. “We follow our luxury consumers to their frequent summer travel hotspots to be a part of their holiday celebrations.”

I interviewed Jeter this week about Cincoro’s growing global presence and his favorite places to vacation.

Why invest in tequila?

I’ve been a fan of Cincoro since Michael and the rest of the team founded the brand in 2019, and he introduced me to it. I’ve always been drawn to the authenticity, commitment to fluidity, and friendships created while enjoying Senkuro. It doesn’t hurt that it tastes great.

How did you meet Senkuro? Can you share the first time you tried it and why you liked it?

Michael introduced me to tequila at his house a few months before the launch, and the brand has always been a supporter of my golf tournament (Derek Jeter Celebrity Invitational) in the Bahamas at Baha Mar. And you can’t drink anything else when we’re with Michael.

You’ve said you enjoy relaxing with a good drink when traveling – with Cincoro’s global expansion, thanks in part to your investment, what destinations and hotels could we see Cincoro in?

Consumers will be able to enjoy Cincoro in luxury destinations such as Monaco at SASS Café and of course all the venues in Baha Mar in the Bahamas. Personally, I love spending time in Baha Mar with friends and family, whether we’re relaxing on the beach, dining at one of the many restaurants, or playing the golf course.

While I love traveling to places like the Amalfi Coast and the south of France, good tequila is often not available, and I’m looking forward to being able to enjoy my favorite tequila during my travels this summer.

Which of these places are on your travel radar right now?

All the new locations are on my travel radar, which is why I asked to be on their sales and distribution team!

I’m excited for my upcoming trips to Italy this summer and can’t wait to see where I’ll be able to discover Cincoro.

Now that you’re a tequila fan, can you share the different ways you’ll enjoy Cincoro when you hit the road?

My favorite cocktail is the Cincoro Extra Añejo on the rocks, whether on the golf course, in the Bahamas, or just relaxing with friends and family.

What are your favorite places to vacation?

Italy – Amalfi Coast and Capri – for the food, scenery and liveliness.

Can you give us a peek inside your suitcase? What are your basics?

No matter what my wife prepares for me, I will not leave without a travel ship.

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