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Brand & Lifestyle Licensing Awards (B&LLAs) 2024 Announces Winners


Hosted by Callie Peyton 2024 Brand Licensing and Lifestyle Awards It was attended by around 400 retailers, licensees and brand owners who shared the joy as the deserving winners made their way to the stage to collect their prizes. Before the awards, esteemed fashion designer Jeff Banks – a self-described “humble tailor” – captivated the audience with a story about how he turned his brand into a household name. The grand finale of the 2024 B&LLAs Awards Ceremony was the Brand Ambassador Award, which was presented to Louise French, Senior Vice President of Business Development and Operations at Beanstalk, for her ongoing contribution to this dynamic sector.

The winners of the 2024 B&LLAs are:

B&LLAs Rising Star Award (sponsored by Licensing International) Oliver Gilding, Head of Licensing and Innovation Iceland

Product award categories

Best brand licensed fashion accessory, lifestyle product or collection (sponsored by Lisle Licensing) Mr Potato Head Collection by Anya Hindmarch

Best brand-licensed food or beverage product or range of products (sponsored by Sanderson Design Group)
Nadiya x Schwartz Recipe and Seasoning Collection from McCormack & Company

Best Brand Licensed Health & Beauty Collection or Collection (Sponsored by Country Living/House Beautiful) Hawaiian Tropic Tropic Cool Cooling Mist Set by Designer Parfums

Best Brand Licensed Adult Apparel Product or Collection (Sponsored by Sarah Miller London) Coca-Cola Motosports Collection for Primark by Brand Alliance

Best Brand Licensed Product or Gift Set (Sponsored by the National Gallery) Keith Haring Collection by Caran d’Ache

Best Brand Licensed Houseware, Kitchen and Tabletop Collection or Set (Sponsored by the Natural History Museum) Morris & Co Cutlery by Spode

Best Branded Children’s Collection or Licensed Product (Sponsored by Start Licensing) Laura Ashley SS23 Collection for Mamas & Papas

Best Brand Licensed Electrical and/or Handmade Products (Sponsored by Golden Goose) Laura Ashley China Rose Appliances by MY VQ

Best Brand Licensed Home Decor Product or Collection (Sponsored by Pink Key Licensing) Dunelm Natural History Museum Collection

Inspirational Brand Licensed Product or Collection Award (Sponsored by CAA Brand Management) Homebase Beautiful Bedroom Furniture Set

Sustainable Brand Licensed Product or Collection Award (Sponsored by Change Products) Carioma Van Gogh Museum Sneakers Collection

Retail Awards Categories

Best retailer of licensed branded fashion (sponsored by Beanstalk) Primark

Best Department Store or Mixed Retailer for Licensed Brand Shoes (Sponsored by Metrostar).

Best licensed brand supermarket (sponsored by Smiley) in Iceland

Best Specialty Retailer for Licensed Brands (Sponsored by Brandgenuity)

DFS Real Estate Awards Categories

Best Heritage Brand or Licensed Organization (sponsored by Brand Licensing in Europe) Van Gogh Museum

Best Licensed Lifestyle Brand (Sponsored by Spring Fair) House Beautiful

Best Licensed Design-Based Lifestyle Brand (Sponsored by Poetic Brands) Laura Ashley

Best Licensed Food or Drink Brand (Sponsored by London Stationery Show) Baileys

Best Licensed Fashion or Talent Brand (Sponsored by Seminal) Sarah Miller London

2024 Brand Licensing Ambassador (Sponsored by Brandcomply.com/Octane 5) Louise French, Senior Vice President of Business Development and Operations, Beanstalk



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