China’s 2024 Labor Day Sees 77% Rise in Outbound Travel Transactions and 700% Surge in Inbound Spending YoY via Alipay

A sales representative welcomes Chinese travelers to use Alipay to pay at Designer Outlet Roermond in the Netherlands (Photo: Business Wire)

A sales representative welcomes Chinese travelers to use Alipay to pay at Designer Outlet Roermond in the Netherlands (Photo: Business Wire)

An international traveler uses Alipay to make payments at the popular Chinese attraction Huangshan (Image: An international traveler uses Alipay to make payments at the popular Chinese attraction Huangshan (Image:

International traveler uses Alipay to make payments at popular Chinese attraction Huangshan (Photo: Business Wire)

  • Outbound travel transactions via Alipay saw a 77% increase year-on-year, with total spending up 10%. Top destinations are Hong Kong SAR, Japan, Macau SAR, Korea, the United States, and Thailand.

  • Domestic tourism saw a 700% year-on-year rise in international traveler spending via the Alipay system in mainland China.

Hangzhou, China, May 05, 2024–(Business wire)– Alipay data indicates a significant rise in outbound and inbound tourism spending in China during the 2024 Labor Day holiday.

Outbound tourism

Transactions made by Alipay users in overseas markets during the first two days of the holiday saw a significant increase of 77% compared to the corresponding period in 2023, with total spending rising 10% year-on-year.

On the occasion of the 2024 Labor Day holiday, Alipay, a wallet partner of Alipay+, has teamed up with global merchants to launch large-scale campaigns aimed at attracting Chinese tourists. Thanks to Alipay+, a set of cross-border digital payment and digitization solutions that connect global brands with mobile-conscious consumers around the world, Chinese travelers can easily pay for a wide range of services including shopping, dining and entertainment at more than 8 million merchant. Across more than 70 countries and regions. This convenience can be accessed through the familiar interface of the trusted Alipay app, eliminating the need to carry cash and the hassle of currency exchange.

Short-haul destinations across Asia have continued to attract significant interest. The Southeast Asia region saw a 52% increase in Alipay user spending year-on-year. It is worth noting that Thailand emerged as the top destination in the region in terms of spending on Alipay, while Malaysia showed the most impressive increase of 171% year-on-year. In addition to these popular short trips, Chinese travelers are increasingly using the five-day extended vacation to venture further afield. Long-haul destinations have gained traction, with North America, Europe and Australia becoming the preferred options for more exploratory and extended trips among Alipay users.

Specifically, Hong Kong SAR, Japan, Macau SAR, Korea, the United States, and Thailand stand out as major destinations for Chinese travelers, attracting the most Alipay users. in April, Alipay+ facility Users of 14 leading overseas mobile wallets and banking apps from 9 countries and regions make seamless payments in Hong Kong from their home apps, enhancing the travel experience and contributing to increased tourism in the region. Japan has risen to prominence as an attractive, budget-friendly destination for Chinese tourists, largely due to the devaluation of the yen. This economic advantage has been reflected in the significant rise in Alipay spending within the country, which has seen an impressive year-on-year growth of 164%.

Traveling with a lighter carbon footprint has become a new trend. Alipay is adding more ways for its users to get around abroad, such as ride-hailing services and public transportation. In Hong Kong, the number of public transport transactions increased by 63% year-on-year.

Domestic tourism

Over the Labor Day holiday, international travelers spent 700% more year-on-year using international card-enabled Alipay accounts at merchants across mainland China. The number of visitors who use Alipay to pay from 15 countries1 The utilization rate of China’s visa exemption policy updates since mid-2023 has increased by more than 4 times compared to last year.

In April, Huangshan Tourism Group partnered with Alipay to launch a “scenic area friendly to international visitors” ahead of the Labor Day holiday. The initiative helps global travelers visiting Huangshan enjoy convenient payment options, including card payment, mobile payment and cash, as well as claim personalized digital red packets for shopping discounts, travel guide checks and tips in 16 languages.

In addition to using Alipay, overseas consumers can also pay using their home e-wallets across China, which are enabled by Alipay+. Since September 2023, Alipay+ solutions have supported 12 leading e-wallets and payment apps in Asia to serve their mobile users across Alipay’s 80 million strong merchant network in China, including AlipayHK (Hong Kong SAR, China), and Kaspi.kz (Kazakhstan). ), MPay (Macao SAR, China), Touch ‘n Go eWallet (Malaysia), Hipay (Mongolia), NayaPay (Pakistan), Changi Pay (Singapore), OCBC Digital (Singapore), Kakao Pay (South Korea), Naver Pay (South Korea), Toss Pay (South Korea), TrueMoney (Thailand).

About Alipay

In the digital age, Alipay has evolved from a reliable payment tool into an open platform that connects businesses, enterprises, service providers and other partners with consumers. Alipay enables partners from various industries to offer secure and convenient payment options. It also enables partners to connect and offer various digital services to their customers in China through Alipay mini-programs, lifestyle accounts and other tools. Alipay’s platform has connected more than 80 million businesses to more than 1 billion consumers.

About Alipay+

Alipay+ is a suite of mobile payment solutions and digital technology that helps connect global merchants with consumers. Consumers enjoy seamless payment and a wide range of deals using their preferred payment methods while traveling abroad. SMEs can use Alipay+ digital tools to drive efficiency and achieve multi-channel growth.

1 The 15 countries include France, Germany, Italy, Netherlands, Spain, Malaysia, Switzerland, Ireland, Hungary, Austria, Belgium, Luxembourg, Thailand, Singapore and Brunei.

View source version on Businesswire.com: https://www.businesswire.com/news/home/20240505795104/en/


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