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Could a local pro sports team make the Cotton Bowl their home?


DALLAS — Editor’s Note: This article was originally published Published in the Dallas Business Journal here.

The Cotton Bowl Stadium in Fair Park could soon be home to a professional sports team.

Fair Park operators Fair Park First and Global Spectrum LP, known as Oak View Group, are seeking an agreement with an unnamed professional sports team to conduct “seasonal league play” at Cotton Bowl Stadium, according to Item on the agenda For the Dallas City Council meeting on May 8.

It’s unclear from city documents what a professional sports team is, or even what sports that includes.

The city and Oak View Group are negotiating with the team to begin playing in the Cotton Bowl beginning this summer, according to city documents. Oak View Group will reserve the Cotton Bowl for the professional sports team when the venue is not otherwise reserved, such as for the FIFA World Cup Fan Fest in 2026.

The Dallas City Council will consider authorizing the city’s Department of Convention and Event Services to provide annual support of up to $296,000 per year for two years, for a total of $592,000. City documents say the support will offset $18,500 of about $55,000 in expenses for each event at the Cotton Bowl.

Another professional sports team, the NBA’s Dallas Wings, is set to make Dallas its home soon, along with a city council. Agreed to a 15-year deal To move the franchise from the University of Texas at Arlington College Park Center to Dallas Memorial Hall, part of the Kay Bailey Hutchison Convention Center downtown.

Wings CEO Greg Pape and city officials also said they view Wings’ move as an incentive to attract other businesses to the area like the city. Moving forward with a larger redevelopment project It is anchored by a new conference center to replace the old Kay Bailey Hutchison Conference Centre. The city plans to renovate the hall as part of the project.

Bringing professional sports within city limits has been a major focus for city officials. Dallas Mayor Eric Johnson in 2022, who has long floated the idea of ​​establishing an NFL team in Dallas, Forming a new committee for the municipal council Focused on professional sports recruitment and retention.

This comes as the Cotton Bowl undergoes a major renovation. In December, the city of Dallas agreed to do so $140 million investments in the stadium As part of the deal to keep the annual University of Texas-University of Oklahoma football game at the stadium for another decade. Construction began in March.

FC Dallas also hosted a pre-season game at the stadium earlier this year.



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