Futureverse will host Reebok Impact fashion experience on Instagram

Sports culture brand Reebok Reebok Impact has announced the launch of a personalized AI fashion experience on Instagram in partnership with Futureverse.

Reebok Impact aims to push the boundaries of sneaker culture by putting new technology into the hands of everyday consumers, allowing for the creation of personalized, AI-powered digital sneakers.

Sneaker fans around the world can immortalize their photo memories in the form of a digital Reebok sneaker by sending them via Instagram DM to @reebokimpact.

In real-time chat, Futureverse’s AI will design a custom sneaker in the colors and style of the image. Users can choose between the popular Reebok Pump, Classic or Club C models, and customize the digital sneaker using AI-generated art. From soul to sole; The memory of the original image will be stored in the sole of the sneaker, representing the effect of memory on the soul.

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“We are thrilled to announce the launch of Reebok Impact, which represents an important milestone in our commitment to innovation and technology. We are excited to partner with Futureverse to explore new and engaging ways to bring our brand ethos to a broader audience. Reebok CEO Todd Krinsky said in a statement. “With Reebok Impact, we look forward to revolutionizing the digital fashion landscape and providing our customers with a unique and immersive experience.”

The trial is free for up to 10 digital sneaker designs that you can share or purchase as game-ready files. Compatible with Unreal Editor for Fortnite (UEFN), Roblox, and will be interoperable with many upcoming virtual experiences, including the announced upcoming trilogy. Recently. Online multiplayer game OpensOne of the creators of the novel and film One ready playera best-selling book that combines nostalgia and science fiction by Ernest Cline.

“We couldn’t be more proud to offer this initial experience as part of our long-term partnership with Reebok,” Shara Senderoff and Aaron McDonald, co-founders of Futureverse, said in a statement. “Together we push the boundaries of personal expression by embodying life imitating art And The Art of Imitating Life Leveraging AI creates an easy-to-navigate user experience that meets the needs of sneakerheads wherever they are. The future of fashion has arrived, and this is just the beginning.”

As wearable devices continue to grow in popularity, Reebok and the Futureverse have created an innovative roadmap to further connect the virtual and physical worlds. In addition to creating a commemorative digital sneaker, users can discover an incentive to purchase a sneaker IRL inside the Reebok Impact.

The Reebok Impact is the first launch from Futureverse and Reebok, which announced their partnership last year with the goal of creating innovative AI, Web3, blockchain-based gaming and metaverse experiences for consumers, and expanding product interactions across the Reebok ecosystem.

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