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First Look: Inside New American Airlines Premium Economy, Business, and First Class Amenity Kits


American Airlines is debuting new amenity kits ahead of Memorial Day weekend, which are part of its offerings Soft product update for the premium cabin He means escort New business class suites Which was delayed due to Boeing 787 production problems.

I had the opportunity to have a combination of amenities from first class, business class and premium economy. Here’s what’s inside each one.

A look inside American Airlines’ new amenity kits

Here’s what’s new Distinctive economy Amenity kit. I think it’s very generous for the cabin. The bag has a nice texture. You have socks, so you can take your shoes off and not put your feet on the floor (or get your “real” socks dirty) as well as lotion, ear, toothbrush and toothpaste.

First Look: Inside New American Airlines Premium Economy, Business, and First Class Amenity Kits

the Business degree The amenity kit comes in a stylish bag, but for business class I don’t like that the bag doesn’t have a lot of structure.

The contents of the bag are almost identical to the premium economy set. No socks — American Airlines is adding slippers to all major business flights, though ultra-long-haul flights will no longer receive pajamas — and in their place will be eye shadow.

I feel like this set could have been more distinct from the premium economy, especially since you not only get the same items, but even the same brands.

First Look: Inside New American Airlines Premium Economy, Business, and First Class Amenity Kits

Finally, the First grade The amenities package comes with a more substantial bag. On top of the contents of the Business Class kit, socks have been added again, and you will receive a single-use hand towel and facial spray. However, using the same products for first class as premium economy seems cheap.

First Look: Inside New American Airlines Premium Economy, Business, and First Class Amenity Kits

How do these new amenities packages compare?

Is it strange to say that I… Most Liked Premium Economy Group? Not that it’s the prettiest – Business and First Class have better bags and First Class holds more stuff – but I think they did a really nice job For distinguished economy. It’s an excellent economy package – especially since it’s essentially business class products in a different bag.

the new The business class suite is also an improvement Compared to what we’ve seen recently. this Not surprising.

I don’t love it as much as I did with the ThisIsGround sets of 2019. It’s not EVA Air CollectionI personally prefer a leather bag (or similar). I don’t expect a huge aftermarket on eBay, like the Tumi kit, but it’s a respectable offering. However, it seems that they could have invested more in products than they did in the premium economy.

First Look: Inside New American Airlines Premium Economy, Business, and First Class Amenity Kits
2019 Business Class Amenity Package

The first class set is nice, but I don’t think it’s better than the Shinola set, nor as beautiful as the set ThisIsGround Bags 2019 Which was more beautiful.

I’m glad to see American Airlines continuing to differentiate their first class product with a different amenity bag. The meals were almost identical at first and at work (he first gets a plate of soup). So to have a top notch collection that is somewhat in line with what they offer is something I’m happy to see.

I think seeing first class next to business and premium economy bags, and realizing that it is Almost identical in their contents Not surprising. It is cheaper to have the same products, giving first class passengers products backed by premium economy fare economics In line with philosophy. But since this is a first-class group, Where are the comb, tissues, hand sanitizer, pen, mouthwash, and shaving stick?

First Look: Inside New American Airlines Premium Economy, Business, and First Class Amenity Kits
First-class amenities package for 2022

First Look: Inside New American Airlines Premium Economy, Business, and First Class Amenity Kits
2019 First Class Amenity Kit

These combinations are broadly competitive with what other US and European airlines offer in business and premium economy. It’s not competitive with the carrier groups in Asia and the Middle East, of course, and I didn’t expect it to be. There seems to be Less inside bags compared to previous efforts althoug.

Why are amenities kits important?

Amenity packages make passengers feel cared for. When you have a house guest, you can make sure the bathroom is stocked with things they might need — in fact, things they might need but probably won’t. It shows thoughtfulness and hospitality.

This collection is not limited to providing useful items for use on board only. It’s a nice branded takeaway. The basic elements of the amenities package are:

  • Useful items on board. A good kit should include toothpaste and a toothbrush; comb; napkins; Hand sanitizer; Maybe cologne. Pen (for those countries that still require paper forms); Mouthwash; Moisturizer. separation stick; Body moisturizer.
  • Outstanding brand partnership. For me, Singapore Airlines has always stood out for its oversized amenities, not just the small sample sizes. For years they have offered the name Ferragamo, which would have been difficult to choose a more distinctive name. I really liked Ferragamo Tuscan Soul. The full sized premium items are great for the guest room bathroom in my home. Air Canada’s business class has a partnership with Acqua di Parma. It provides the discerning passenger with premium branding, associating the airline’s premium product with high quality.
  • Distinctive bag useful as a ready meal. Not only is it a flight reminder, it’s a great gift that will tell stories about the flight and the airline to your loved ones ever, spreading the word about the product and promoting positive feelings about the airline. For many years I have been using the ANA First Class Amenity Kit as my go-to shaving bag. For the past three years I have been using an old Cathay Pacific aircraft.

I’d die on the hill because amenity packages matter more than they think they do to the passenger experience, and play into each passenger’s experience more than they realize.



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