Meghan Markle’s Lifestyle Brand Could Be So Much More

Meghan Markle can expand her creative vision for her transformation American Riviera Orchard brand To a thriving social center for Hollywood’s elite, a new episode of Newsweek‘s Royal report Podcast discussed.

Although the Duchess has not shown any firm plans to do so, the brand, which has not yet developed its production beyond 50 jars of strawberry jam and a number of brand applications, has the potential to grow in the private members’ clubs sector, its president said. Royal correspondent Jack Royston suggested.

Megan Soft launched American Riviera Orchard in March, with its PR strategy unveiled in April. Fifty of the Duchess’s close associates and acquaintances received a large number of urns And spread it to their millions of followers On social media.

The Duchess is seeking to trademark the name in connection with a range of products and retail projects, but could an actual orchard somewhere in California’s lush Montecito wilds soon be there to welcome visitors?

“We had an idea of ​​where Meghan could take the brand, which I think would make a lot more sense,” Royston said. Royal report American Riviera Orchard listeners. “I think it would be great as a private members club.”

Meghan Markle
The Duchess of Sussex in Austin, Texas, on March 8, 2024. Meghan launched her American Riviera Orchard brand in March.

Astrida Valigorsky/Getty Images

“There could be a real orchard attached to a wonderful house where you go and stay and meet all the VIPs and executive guests and so on, perhaps in the tradition of a Soho farmhouse. Meghan already has connections at Soho House [members club] The group, specifically her friend Marcus Anderson.”

Meghan has been a long-time member of Soho House. She has previously praised the Members Club network in her lifestyle blog, The tejAnd it was hers First dates with Prince Harry In one of its exclusive locations in London.

“If Meghan collaborates with someone like Soho House, it would be a great opportunity to connect with her,” Royston suggested. “Even if she didn’t do it with Soho House, but she did it as a private members’ club, which she could use to meet the great and the good in Hollywood and kind of spread her wings and get out there, but also on her doorstep in Montecito.”

“Meghan has been sending these jars of American Riviera Orchard to all of her celebrity friends who are posting them on social media, which is a great ad if you’re creating a private members’ club, because look at all these big names and celebrities who have already signed on,” he continued, noting Meghan’s star power It could be enough to float such a huge project as a new or established club.

“It’ll be a great symbolic way of saying, ‘If you sign up, these are the famous people you’re going to connect with, and they’re already sharing the jam, so it’ll be convenient for everyone,'” he said.

To date, no plans for an American Riviera Orchard Club or its location have been discussed publicly.

Newsweek He contacted my representative Meghan Markle Email to comment.

American Riviera Orchard has grown its online following since its soft launch in March. As of May, it boasts Instagram He is followed by more than 600,000 people, including celebrities like Mindy Kaling and Abigail Spencer.

James Crawford Smith NewsweekRoyal correspondent, based in London. You can find it on X (formerly Twitter) in @jrcrawfordsmith And read his stories on Newsweek‘s Kings page on Facebook.

Do you have a question about King Charles III, Prince William, Princess Kate, Meghan and Harry or their family that you would like our experienced royal correspondents to answer? Email royals@newsweek.com. We would love to hear from you.

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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.

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