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The CW Scouts More Sports Rights, Eyes Sunday Expansion And Potential Frenemy Partnerships With Streamers And Networks


Chemical weapons He looks to continue to have possession Sports rights Looking to expand into Sundays as well as potentially teaming up with other rights holders, Mr. President Dennis Miller He said in an interview with Deadline.

in Introductions Side by side briefing Brad SchwartzThe pace of sports rights deals has surprised “everyone, starting with Perry,” said Miller, the entertainment division president. [Sook, CEO of parent company Nexstar] Down.” Nexstar finalized its acquisition of 75% of The CW in 2022, with former partners each retaining a 50-50 stake CBS and Warner Bros. (through their parents, Paramount Global and Warner Bros. Discovery) each retaining 12.5%.

After LIV Golf was positioned as The CW’s first sports property, college football and basketball were followed by WWE NXT wrestling and the NASCAR Xfinity Series, some already airing and others scheduled to air in the coming months. The effectiveness of live sports as a broadcast television property in recent years has coincided with the collapse of regional sports networks, which were built on the dual-revenue cable TV model, giving The CW more opportunities to swing deals. Nexstar’s broadcast expertise, including live news, has also informed the sports strategy.

Related: CW bosses explain why ‘All American’ and ‘Walker’ won’t appear on the fall schedule

Sundays are programmed so that LIV tournaments are part of the year, but Miller said that day is under consideration for a more regular sporting component. “We like to fill our Sunday afternoons with high-quality, highly-watched sports,” he said. “It is clear that we cannot compete for the NRL as advertised this week [by Netflix] Or the NBA, we won’t be involved in those conversations yet. But we’d love to find something for Sunday and we’d love to find a nice companion piece to it Inside the NFL“.

While exclusive rights deals are always being considered, Miller said executives are in active discussions with ESPN and other companies about the possibility of acquiring linear broadcast rights for properties living elsewhere. A model of this has been seen with sports such as Major League Soccer, which created a new streaming venture with Apple, but then struck a linear deal with Fox. Miller said the arrangement could be a game-changer for The CW and its affiliates, which have been subsisting on a diet of 10 to 12 hours of originals each week.

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“A lot of other guys in the sport have a lot more sports than they can actually play on broadcast,” Miller said. “There’s this tension between, ‘I can get a huge check from a streamer, but no one’s going to be able to find it anywhere’ and complete access, to everyone in the country, to your college or your sport or your league here.” CW executives are suggesting to ESPN and others, “Hey, why don’t we dedicate here a bunch of games and events that we can run and provide full access to broadcast TV. We’ll see more partnerships like that.”

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