Anti-Diet Movement: Marketing Ploy or Healthy Idea?

Go ahead: Get Häagen-Dazs. Nutritionists and influencers say it’s okay — once in a while.

This is the theory behind the anti-diet movement: to move people away from their obsession with weight and weight loss, and toward a healthy relationship with food.

Anti-Diet Movement: Marketing Ploy or Healthy Idea?Anti-Diet Movement: Marketing Ploy or Healthy Idea?

Food manufacturers are listening.

Registered dietitian Trista told Best of Balance One Supplements Food Institute The anti-diet movement focuses on making peace with food.

“It should not be confused with anti-health, quite the opposite,” Best said.

“Individuals who participate in this movement allow themselves to feel their cravings, connect with true hunger and fullness signals, and try to live a guilt-free life. ….”

The idea of ​​promoting junk foods as a way to combat the obsession with thinness and dietary restrictions appears to be gaining traction, as social media influencers — registered dietitians, in particular — push the idea that no foods are off limits, said registered dietitian Chrissy Arsenault at Trainer Academy.

General Mills — maker of cocoa beans and Lucky Charms cereal — is among the major food companies trying to capitalize on the movement. Washington Post And the exam, a non-profit newsroom focused on global public health, reported that General Mills had begun a campaign promoting anti-dieting research highlighting the harm caused by food shaming. The company hired lobbyists to fight federal efforts to add information to food labels and tried to shift blame for the rising obesity rate away from processed foods, additives and artificial sweeteners, the report said.

the exam Tell NPR The anti-diet movement actually began in the 1960s as a way to fight weight stigma. However, she said big food companies are now working to distort the message, with General Mills taking the message one step further by making the case “that labeling food packaging if a product contains a high percentage of sugar, fat or any other ingredient is… “Healthy is a nutritional shame.” Consumers, therefore, must oppose it.”

General Mills did not respond to a request for comment.

The result, Arsenault said, is that grocery retailers are giving more shelf space to full-fat versions of foods at the expense of healthier options.

“Food brands have jumped in everywhere as a new marketing angle, influencers are amplifying the message, and it is influencing what grocery stores choose to stock and display,” Arsenault said.

“However, I have reservations about whether this is truly sustainable as a permanent shift in the way we think about food and nutrition in the long term, as we see the health effects of people eating more enjoyable foods more often.”

Mike Breslin of ProMed DME described the move as potentially disastrous for people with health conditions like diabetes.

“The potential increase in market share of full-fat and sugary products could contribute to the obesity epidemic if not carefully managed,” Breslin said. “It is essential for healthcare providers and marketers to promote a balanced message that encourages enjoyment of food while also highlighting the importance of portion control and nutritional balance.

Anti-Diet Movement: Marketing Ploy or Healthy Idea?Anti-Diet Movement: Marketing Ploy or Healthy Idea?

“This dual approach can help mitigate the risks associated with obesity while respecting consumer trends toward less restrictive diets.”

the Post-examination The report looked at social media posts from 68 registered dietitians who use anti-diet products and found that many of them are supported by food and supplement makers.

Federal statistics show that the obesity rate in the United States has doubled since the 1980s.

“Fad diets (keto, low-carb, intermittent fasting, omnivorous) are not sustainable for most people in the long term, and people often end up regaining weight loss, plus more,” said Victoria Whittington, an eating disorder nutritionist. . FI.

Food Institute Podcast

How are foodservice consumers coping with ongoing inflation? Do they eat more at home, for example, or do they continue to pamper themselves at their favorite restaurants? Latest episode of Food Institute Podcast Study this topic with Christel Mobayini to Bento boxwhich dissected the rapidly evolving consumer dining dynamics.

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