Canadian Sport Tech Startups Selected to Join Future of Sport Lab

Canadian Sport Tech Startups Selected to Join Future of Sport Lab

FSL’s fourth cohort highlights a dynamic group of Canadian founders who have been accepted into Canada’s top sports incubator program

Toronto, June 4, 2024–(Business wire)–The future of sports lab FSL announced the acceptance of nine Canadian sports technology startups into its popular incubator program. The companies belong to a range of sectors including artificial intelligence, athlete training, fan engagement, wearable technology, smart equipment, analytics and sports betting.

The selection also includes a group of dynamic Canadian sports founders including former CFL player James Yurychuk as the FSL continues to support sports entrepreneurs.

Each startup will receive immersive programming in partnership with leading business incubator DMZ, access to leading academics, and the opportunity to engage and receive mentoring from leaders across the FSL network. Startups that graduated through the FSL program have gone on to raise more than $100 million in new funding and investment along with securing a number of important sports business partnerships.

“Canada has a passionate and innovative sports technology community. We look forward to working with these passionate Canadian founders and connecting them to the FSL network of sports leaders,” said Dr. Sherry Bradish, Founder and Managing Director of FSL with Ted Rogers. Faculty of Management at Metropolitan University of Toronto.

The future of startups in sports

  • Black In Sports Business Inc (North York, Ontario) – A new multi-media organization focused on creating job opportunities for Black professionals in the sports business industry

  • Bold helmets (Brampton, ON) – Safety certified and innovative multi-sport helmets

  • Asian Fitness (Vancouver, BC) – A new fitness platform is redefining the future of personal fitness by sharing a human trainer’s time with AI-powered wearables

  • PandoPartner TORONTO, ONTARIO – A self-service digital platform that provides integrated sponsorship management support and analytics for sports and entertainment organizations

  • Burnt ice (Calgary, AB) – Connected Skateboard Technology

  • Sharp Sticks (Brampton, Ontario) – Intuitive sports betting platform that leverages AI to help new sports bettors get better odds

  • SportsShare Technologies. (Kelowna, British Columbia) – SportsShare is a multimedia technology company revolutionizing how sports knowledge is shared and accessed.

  • Strategy Techniques F – (Gatineau, QC) – Technology revolutionizing motorsport strategy, racing and analytics through the use of AI technology

  • WOXLEY (Mississauga, Ontario) – Wuxly is a smart technology and apparel company focused on the lifestyle and sports verticals

FSL cooperates with Relay projects, a leading Canadian venture capital firm specializing in early-stage investments. As a corporate partner, Relay Ventures has committed to investing in and partnering with a select number of companies from the FSL portfolio, helping to create a pathway for entrepreneurs in the cutting-edge sports technology industry.

About the future of the sports laboratory

The Future of Sports Lab (FSL) is a collaborative sports innovation lab created by the Metropolitan University of Toronto and Maple Leaf Sports and Entertainment (MLSE) with support from DMZ. FSL is widely recognized as Canada’s global leader in sports innovation, creating an ecosystem that connects sports properties, industry partners, entrepreneurs, investors, thought leaders and scholars. Supported by an unparalleled network of over 20 senior industry consultants from leading sports organizations and stakeholders, FSL has fostered a number of diverse innovative sports solutions and technologies as well as relevant insights and education, and to date, startups through the program have been able to raise More than $100 million in new financing and investments, along with securing a number of important sports business partnerships.

View source version on Businesswire.com: https://www.businesswire.com/news/home/20240604826445/en/


Greg McIsaac
The future of sports lab

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