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Online Travel Companies See Surge in Sports Tourism in India

Skift Tech

Indian travelers combine their love for sports with increased spending power to experience major sporting events live. To better understand the trend in sports tourism, Skift reached out to online travel companies – here’s what they’re seeing.

— Bulbul Dhawan

Sports tourism is on the rise in India, with the country’s sports tourism market expected to be worth nearly $53 billion in 2033, according to a recent report. a report It was released by market research firm Future Market Insights last year. The company expects the industry to grow at an annual rate of 17.1% from its $11 billion value in 2023.

Major sporting events, including the T20 Cricket World Cup series, Wimbledon, and the 2024 Olympic Games are coming soon. These tournaments are very popular among sports fans in India The purchasing power of Indian travelers is increasingthere seems to be a growing interest in seeing them live.

Skift reached out to online travel companies to understand the trends they’re seeing:

Online Travel Companies See Surge in Sports Tourism in India

Rajeev Kale – President and Regional Head, Holidays, Meetings, Incentives, Conferences, Exhibitions and Visas, Thomas Cook (India) Limited: “Our consumer data trends for 2024 highlight a 40% increase in demand for big-ticket global sporting events. Topping the list are the Cricket World Cup Series, Wimbledon, the Olympic Games and Formula 1. We received around 200 inquiries including confirmed group bookings for a match India-Pakistan cricket expected in New York.

Cali said that these events play a major role in influencing travel decisions, as 23% of consumers take them into consideration when choosing destinations.

“What is really encouraging is that Indians are clearly showing an appetite to spend on such great sporting events.”

Daniel D’Souza – President and Regional Vacation Director, SOTC Travel: D’Souza said that sports tourism has become a major driver of the Indian market. “Demand is increasing by 20-35%. Live attendance is an exciting and desirable experience for Indian travellers, evident in their dominance in overseas ticket purchases for major sporting events such as cricket, Wimbledon and Australian Open in tennis and football.

D’Souza added that sports tourism was previously a niche market in India, but now it attracts a broader audience, including high net worth individuals, high net worth individuals, families and young Indians across Tier 1 and Tier 2 cities.

Santosh Kumar – Regional Director for India, Sri Lanka, Maldives and Indonesia at Booking.com: “Indian sports fans travel the world to watch their favorite sporting events. According to our Travel Trends for 2024, 73% of Indian travelers plan to travel internationally to attend sporting events this year. We see this passion translating into real action through our accommodation search data Which reveals a rise in searches for host destinations.

Kumar shared that London, Paris and New York are among the top 10 most searched destinations by Indians – matching events like Wimbledon, 2024 Paris Olympics and ICC Men’s T20 World Cup respectively.

TBO Tek announces a 35% increase in net profit

Travel distribution platform TBO Tek announced its financial results for fiscal year 2024. It reported a 35% increase in its net profit as well as a 31% growth in its revenue.

Gaurav Bhatnagar, co-founder of TBO Tek, said: “In the coming year, we will continue to invest in global market development, supply enhancement, and platform innovation. We will look for inorganic strategic opportunities as well.

TBO Tek has recently Launched the IPO And then I recorded a Strong appearance on Indian stock exchanges. Bhatnagar told Skift in an interview that the company plans to use the IPO funds for acquisitions and strategic investments interview.

Radisson signs its first hotel in Bihar

Radisson Hotel Group has signed its first hotel in the Indian state of Bihar. The 120-room Radisson Patna is expected to open in 2026.

“We are excited to achieve another milestone in our journey to expand our presence in Tier 2 and Tier 3 regions of the country,” said Nikhil Sharma, Senior Vice President, South Asia, Radisson.

The company is strategically focusing on tier one as well as smaller markets in India for its growth across brands. at recent days It has launched its luxury lifestyle brand, Radisson Collection, for the first time in India.

in interview “India has witnessed significant economic growth over the past few decades, resulting in an increase in disposable income and a growing appetite for luxury lifestyle experiences,” said Eli Younis, Radisson Executive Vice President with Skift. We recognize the huge potential of this thriving market.”

Royal Orchid Hotels’ total income increased by 12%

Royal Orchid Hotels announced that its total income in FY2024 rose by 12% compared to FY2023. Its profit after tax saw a marginal increase of 3%.

However, the company is gearing up for the next financial year, Chairman and Managing Director Chander K Balji said. “We are executing key growth drivers to demonstrate our vision for the future of Indian hospitality – by redefining brands, strengthening our management team, and bringing in new technologies and processes. FY2025 is expected to be a transformative year, positioning the company for the future.

The company plans to add 30-35 new properties with around 2,000 rooms in FY2025 as part of its expansion plans across India.

Image Source: The Cricket World Cup, Wimbledon and the Olympics are just around the corner.

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